Writer, campaigner, streamliner, AI builder
Clear words. Working systems.
I'm Sarah Shaefer. I find the voice that makes people trust something, then I build the systems that keep it running. Twenty-four years of writing, fourteen of them as a playwright. Campaigns for first-time candidates. Social for privacy and crypto brands. This year, AI apps that do both jobs.
Or read my resume
Pick what you came for
Results
+52%
individual stakers in 10 weeks, on no budget
Tezos #Staketember
$1.5M+
raised for 20 digital rights and humanitarian groups over 2 years
Proton charity fundraiser
+284%
organic clicks after rebuilding the content strategy
Proton
5
daily active users on an app I designed, built and shipped solo
Kitchen Cabinet
What people who use my apps say
“It's really fun and I appreciate how it directly tells me what to do. Sometimes I need the direction.”
“We can pay you for it or we can test it. There is a lot of content that would make great marketing material, but putting it all together is difficult for us.”
A test user reported that StableNarrative caught more issues than her own compliance approver did.
Why I build what I build
I've written professionally for 24 years, 14 of them as a playwright. A play only works if every character sounds like themselves. That's the skill I bring to a brand: finding the voice people trust and keeping it steady.
I've also always had to build the machine around the words. I wrote, produced and marketed my own plays, including a $1M production of Selkie at Z Space in San Francisco. I ran campaigns for first-time candidates and set up their operations from nothing. I ran social for a global privacy brand across 15+ handles and 7 platforms.
So my apps do one of two things. Some help people sound like themselves. The rest take the busywork off their plate.