Social campaigns

Uranium.IO: token launch on Tezos

Led social media strategy and execution for xU3O8, a first-of-its-kind tokenized uranium product from uranium.io. Grew it through multi-channel organic and paid campaigns while keeping every post within FCA and crypto marketing rules, with investor-focused, regulation-aligned copy.

#Staketember: staking on Tezos

+52%individual stakers in 10 weeks

On no budget, led the #Staketember campaign across social, content, website, design and product. Individual stakers grew 52% in 10 weeks through a community-driven effort, amplified by key Tezos influencers and stakeholders like Everstake.

Easter Hunt on Tezos

A cipher, a riddle, and an easter egg buried in a blog post. Conceived, written, and shipped in one week, with six artists on Tezos contributing NFTs to a 2,300 tez prize pool. Only 22 people cracked the full quest. In the post-campaign report, I flagged the follower spike as likely bot-driven and recommended against prize quests as a growth tactic. Discord voice activity hit 3.3x its monthly average during the live draw.

Proton: privacy campaigns

• Ran social for a global privacy brand across 15+ handles and 7 platforms.
• Led the social campaign for Proton's Lifetime Account Charity Fundraiser in 2022 and 2023, co-marketed with beneficiaries including the Tor Project, Bellingcat, and Médecins Sans Frontières.
• Ran the social launch of the #PrivacyPledge with Brave, Tor, Neeva, and 8 other privacy organizations, and created #ProtonTalksToChatGPT, a 15-part video series for Data Privacy Week.